renata-rutjes.com
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Get the engine running again.

I help healthcare companies get moving again — after an acquisition, merger or change at the top. With 25+ years inside MedTech and Life Sciences, I step in when things have stalled and get the commercial side working again.

25+

Years Inside
MedTech & Life Sciences experience

1,000+

Organisations Seen

MedTech & Life Sciences experience

2018

Working with AI

MedTech & Life Sciences experience

The Pattern

Usually about a year after the deal

On paper, the synergy is there. In practice, the engine isn’t running — customers are slipping away and the board wants results that aren’t in yet.
That’s where I come in. I find what’s stuck and get the commercial side working again.
Who Calls Me

01 PE portfolio managers whose healthcare assets stall 12–18 months after the deal

02 Clinics and care groups after an acquisition or reorganisation

03 MedTech & Life Sciences scale-ups (Series A–C) growing internationally

04 Teams in a commercial reset or going international

05 Digital Health, AI integration and DTx startups

How We Work

Three ways to work together

It usually starts with a clear diagnosis, then a focused rebuild, then ongoing support alongside your team.
01

Clinic Diagnostic

A clear read on your commercial side. Know exactly what’s working, what isn’t, and why.
02

Growth Sprint

A focused rebuild in a short, predictable cycle. Visible movement, fast.
03

Architect Retainer

Ongoing architecture alongside your own team — on demand or as an interim.
In the room

Two worlds from the inside — not just where they overlap.

A business cannot scale beyond the capacity of its architect.

25+ years inside Life Sciences and MedTech. I’ve seen 1,000+ organisations and professionals up close — from an OR in the Middle East to a boardroom in Manhattan (TOPA Award for Outstanding Sales). Two worlds from the inside, not just where they overlap. That’s why I spot things someone from a single field tends to miss.
Working with AI since 2018, well before the hype. International experience across the Middle East and wider EMEA. One architect. No team of twelve juniors, no endless decks. Clear diagnosis, focused action, visible movement.
My Four Pillars

What I bring to the table

01

The Second Curve

What tends to break after the first growth spurt. Patterns I’ve seen 100× — concrete, not theory.
02

Operator in Both Worlds

What you pick up after 25+ years inside MedTech and Life Sciences — things a single-field specialist misses.
03

AI in Healthcare (since 2018)

What tends to break after the first growth spurt. Patterns I’ve seen 100× — concrete, not theory.

04

Identity-as-Capability

How a leader’s identity shapes the business. One part of the story — not the whole show.
The Full Services Menu

From a sharp intro to ongoing architecture

01
Boardroom Call
Free 20-minute intro, two sharp questions
02
Power Hour
One urgent problem sorted fast
03
Clinic Diagnostic
Commercial read and recommendations
04
Growth Sprint
Focused rebuild to drive growth
05
Architect Retainer
Ongoing architecture and interim support
Rates on request, tailored to the engagement. It usually starts with a free Boardroom Call — 20 minutes, two sharp questions, one observation. No pitch.
The Weekly Letter

One sharp insight a week

On growth in healthcare, every week. No hype, no noise. Written from 25+ years on the inside of MedTech and Life Sciences.
How I Work
Ongoing architecture and interim support
A handful of clients at a time
Clear diagnosis, focused action, visible movement

Online · international · bilingual EN + NL

Ready to get things moving again?

Start with a Boardroom Call — 20 minutes, two sharp questions, one
observation. No pitch.