Success in sales isn’t just about the accolades—it’s about what you do every single day. My journey to earning the TOPA Award for Outstanding Sales Performance in Manhattan was just one step in a long career of relentless dedication to growth, learning, and results. The lessons I learned during that time—especially mastering cold calling—continue to fuel my career today.
In a world where everyone is firing off messages and emails, cold calling remains one of the most direct, effective ways to make a lasting impact. I ingrained this skill in myself through daily training with the best in the world, and to this day, it gives me an edge. Let’s dive into how these strategies, which have shaped my career, can elevate your sales game, too.
1. The Lost Art of Cold Calling: Your Daily Advantage
Cold calling is not just a sales technique—it’s a mindset. While everyone else sends quick digital messages, picking up the phone lets you cut through the noise and establish a real human connection. I was trained daily to make cold calling second nature, which has repeatedly paid off. Even in today’s tech-driven world, it’s a skill I use daily in my business, and it continues to deliver results.
📞 Why Cold Calling Still Works:
- Direct and Personal: In an era of impersonal digital communication, cold calling shows an initiative that stands out. It’s personal and direct and gives you control over the conversation.
- Builds Real-Time Rapport: Cold calling allows you to engage with your prospect instantly, picking up on tone and reactions you can’t get from emails. It’s the fastest way to understand a client’s needs and adjust your pitch.
✅ How I Apply It Daily:
- I Make It a Habit: Cold calling isn’t a one-off task—it’s a daily practice in my business. Whether reaching out to new prospects or checking in with existing clients, the phone is still one of my most powerful tools.
- Adaptability: Every call is unique. I actively listen, adjust my approach, and connect with the individual on the other end, turning objections into opportunities.
2. 10X Thinking: Set Big Goals and Push Your Limits 🎯
Success comes to those who don’t just aim to hit their targets but who push beyond them. One of the principles that helped me achieve the TOPA Award was setting goals that felt nearly impossible—and then doing the work to make them happen. I continue to apply this mindset in my business every day.
✅ How I Use This Mindset in My Business:
- Big Goals, Big Action: I don’t just aim to meet the standard. I set 10X goals, challenging myself and my team to go beyond what we think is possible. It forces us to think creatively and act decisively.
- Daily Drive: Big goals demand consistent, daily actions. Every day, I take steps to align with those ambitious targets—whether making an extra round of cold calls or finding new ways to engage clients.
3. Be Omnipresent: Ensure You’re Always Top of Mind 👀
While cold calling is crucial, being present across multiple platforms is how you stay on your prospect’s radar. Ensure your business is visible through social media, email, and networking events. In today’s landscape, omnipresence is a must.
✅ How I Stay Omnipresent:
- LinkedIn and Networking: Engage constantly with clients and prospects on LinkedIn, sharing valuable content, insights, and updates. Whether it’s a call or a post, ensure your presence is felt across channels.
- Consistent Value: It’s not just about being visible—it’s about offering consistent value. Every post, call, or email provides insights that resonate with my audience, ensuring I’m more than just another name in their inbox.
4. Persistence Pays: Why Follow-Up is Essential 🔄
One of my most important lessons is that deals rarely close on the first touch. Success in sales is about persistence, about continuing to show up even after a client says no. I follow this philosophy daily in my business, following up, nurturing relationships, and ensuring no opportunity slips away.
✅ How I Use Persistence Every Day:
- Follow-Up as a Strategy: Follow-up isn’t an afterthought—it’s part of the strategy. Every day, we reconnect with prospects and clients, ensuring that we stay relevant and at the top of our minds.
- Turning ‘No’ into ‘Not Yet’: Don’t take rejection personally. A ‘no’ today doesn’t mean ‘no’ forever. I’ve turned many initial rejections into long-term relationships by being persistent and offering ongoing value.
5. Continuous Improvement: The Path to Ongoing Success
Winning the TOPA Award wasn’t the end of the road—it was just the beginning. I’ve built my business by constantly improving, learning, and refining my skills. Whether it’s cold calling, leadership, or strategy, continuous improvement is critical to staying ahead.
✅ How I Improve Every Day:
- Practice Makes Perfect: Cold calling, negotiation, leadership—I practice these skills daily, constantly refining my approach to stay sharp and competitive.
- Never Stop Learning: Invest in your growth by staying current with industry trends, attending workshops, and seeking mentorship. Learning is a lifelong journey that fuels my business success.
Conclusion
The strategies that have shaped my career, from winning the TOPA Award to mastering cold calling, are the same ones I rely on daily in my business. Sales isn’t just about hitting numbers—it’s about developing a set of skills that you use consistently, day in and day out. From cold calling to setting ambitious goals, from follow-ups to omnipresence, these are the tactics that continue to drive my success.
If you’re ready to elevate your sales game and apply these strategies to your business, let’s connect! Whether you need guidance on how to master cold calling, set 10X goals, or build persistence into your sales process, I’m here to help.
Reach out to me today, and let’s start a conversation about how to achieve your next level of success. Don’t wait for the opportunity to come to you—go after it.
